Introducing Buyback Compete
| 26 April 2012 | By Jared | In News, News Feed, Products |
We like the idea that if you ask (somewhat nicely, and within reason), you shall receive. So when a bunch of clients told us that targeting their retail pricing to the online marketplace suggested a change in buyback pricing strategy too, we got to work.
Today we’re introducing the fruit of that labor, which we call Buyback Compete. It’s live now, and it’s available at no additional charge to existing Verba Compete clients.
Chart Your Whole Buyback
Existing Verba users know all about the competitiveness chart, which plots out store retail price vs. the online marketplace for every book in your catalog. Now we’ve applied the same concept to buyback.
Just import your current buyback price and desired quantity for each ISBN, and we’ll give you something like this:

On the left-hand side of the chart, you’ll see books where the marketplace is outbidding you for student books. On the right-hand side you’ll see books where you’re paying more than the marketplace is offering. Which leads us to…
One-Click Savings
As the chart above indicates, every store has a number of books for which their buyback price is higher than it needs to be. Buyback Compete helps you capture those savings in one fell swoop. Just click the “Match Lower Prices” button in the Recommendations panel and you’re good to go.

Get Organized, Dig Down
Of course, not all pricing decisions can be made with one click. Buyback Compete puts all you need to know about the competition at your fingertips, so you can make informed pricing decisions for each book you’re buying back.
Quick Filters
It starts with Quick Filters, which allow you to isolate the group of books you want to work with. Looking to tackle those books where the online marketplace is offering a more compelling buyback price? Just click the “Underpriced” filter and you’re off to the races.
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Decision Panel
As you work through your catalog, use the Decision Panel to keep track of prices you’ve settled on. For each book, you can lock in your Original (imported) buyback price; match the top online competition’s offer; or set a custom modified price.

Worked and Watched Titles
Locking, matching, and saving a price all designate the book as “worked.” At any point, you can use the “Not Worked” Quick Filter to look at books awaiting your attention.
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Even if a book has been “worked”, you can click the star icon to the left of the title to mark a book as one to watch. And yep, there’s a “Watched” Quick Filter too.

The Details
Want to know more about that “Online” price we’re showing in the Decision Panel? Just click the “Show Details” button to reveal Verba’s most recent data on the buyback offers we’re seeing in the online marketplace.
You’ll get a table view of all those offers:

Buyback Compete also gives you a visual sense of how on (or off) your currently selected buyback price is. And you can hover a point on a scatterplot to see details about that offer.

With the Details area, there’s no longer any need to jump around competing buyback sites to inform your pricing decisions: it’s all in one place.
Assessing the Impact
The whole time you’re working through your catalog, Verba keeps track of the impact your decisions may have on the buyback bottom line.
The “Estimated Savings (Loss)” calculation takes your estimated buyback quantities, and the difference between your current and original buyback prices, and multiplies them to put a dollar number on your price changes. We provide these calculations for your whole catalog, and for the books you’ve currently filtered down to.

As in most of Verba Compete, green is good: it means your price changes have led to a store savings. A red number means you’re laying out more cash with your modified pricing than with your originally imported prices.
Easy Export
When you’re ready to update pricing in your back-office system, Buyback Compete comes with an easy export option. From your original price, to the online marketplace price we’re seeing, to your saved/modified buyback price, it’s all there.
Just A Start
Like all Verba applications, the Buyback Compete module will keep evolving, and we’ll roll out those updates free of charge. Client feedback is our single biggest source of improvements, so if you can spare a couple minutes going into this busy buyback period, we’d love to hear what you think.
And if you’re not yet a client, but like what you see, header over to our Contact page to learn more about Buyback Compete and our other cutting-edge services.
Even More Digital: Inkling and Google eBookstore
| 5 January 2012 | By Jared | In News, News Feed, Products |
We’re kicking off the new year by announcing two exciting new affiliates in Verba Compare: Inkling and Google eBookstore.

Inkling works with publishers to convert their content into beautiful, media-rich digital textbooks. While Inkling texts are currently only available on iPad, they represent the bleeding edge in digital course materials. As Lara Konick at University of Washington’s University Bookstore told us:
We’ve been watching the innovations that Inkling has brought to course materials this past year, and we are so excited to be offering their content to our students through Verba.
We’re really proud to be the first and easiest way for campus stores to make Inkling available to students. You can check out the full press release here.
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The Google eBookstore has the single largest selection of eBooks on the web – over 3 million titles and counting. Google eBooks are device agnostic, which means they can be read on any computer, smart phone, or tablet.
Fully-Managed Retailers
Both Inkling and Google eBookstore come into Verba Compare as fully-managed retailers. This means that Verba clients can activate both retailers with a flip of a switch on their Retailer Settings page:

One-Stop Digital Strategy
As options proliferate, Verba is working hard to make campus stores the hub for digital course materials. Alongside Inkling and Google eBookstore, client stores can also offer eBooks and eChapters from CengageBrain, CourseSmart, Barnes & Noble’s NookStudy, and Textbooks.com.
Brian Fetterman at Forty-Niner Shops, Cal State University Long Beach, says:
Using Verba Compare we’ve been able to add tons of rental digital content without doing tons of extra work. We adopt books into our system just as we always have and Verba Compare does everything for us. It just works.
Any questions about these great new affiliates, or about digital in general? Just ask.
Faster, Integrated Compare and Compete
| 7 November 2011 | By Caitlin | In News Feed, Products |
Today we’re excited to roll out a project we’ve been working on for a while: combining the Verba Compare and Verba Compete applications into one back-end infrastructure.
While we hope clients will like the convenience of having a single management interface for both applications, we’ve accomplished some bigger goals by bringing Compare and Compete together, and paved the way for some great new features. Here’s what to look for:
Speed!
The new infrastructure is faster, more reliable, and more responsive on both the Compare and Compete sides. From processing imports to jumping between books in Quick View, clients can expect a rapid-fire user experience.
Improved Catalog Management
Showing and hiding terms in the old Compare interface wasn’t as intuitive as we wanted it to be. With the improved Settings page in Compete, users now have flip-of-the-switch control over which terms students have access to.

Sales Analytics for Compare-Only Clients
For a long time, the Compare-Compete division has meant that Compare-only clients have a hard time accessing their sales analytics. Starting today, every Compare-only store gets access to the same great checkout and affiliate earnings data that Compete users have enjoyed.

Some Other Tweaks
The simplified infrastructure has given us the opportunity to address some things we’ve wanted to do for a while. For example, on the student side, we now only show departments that are specific to the selected term. While these kinds of changes are small, taken together they make for a cleaner, more navigable user experience.


And More To Come…
Having Verba Compare and Compete in the same “stack” makes it easy for us to develop integrated features between the two. Want to know how that book you’re looking at in Compete looks to students visiting your Compare site? We’ll soon be able to jump right out to the comparison page for the course in which the book is used.
And with department, course, and section data now in Verba Compete, we have more ways than ever to analyze your store pricing and student preference data. This can lead to specific policy recommendations (“Work with Engineering to get adoptions earlier,” or, “Encourage history professors to allow old editions”) that contribute to both store competitiveness and textbook affordability.
Stay tuned!
Half.com Now Default Marketplace in Verba Compete
| 24 October 2011 | By Jared | In News, Products |
Today we’re announcing Half.com as the default marketplace for online sourcing through Verba Compete. We’re doing so ahead of Amazon’s removal of quantity information from their public data feed, which makes it difficult (ok, pretty much impossible) for users to see how many copies each online seller has available for purchase.
There are a couple of trade-offs here. Since Amazon has a broad business-to-business infrastructure built out, they’re able to offer invoicing features and, in some cases, even lines of credit to campus retailers.
However, we feel these features are mere luxuries compared to having quantity information available when purchasing from the online marketplace. Without quantity data, stores can’t control the number of boxes flooding Receiving, and the number of credit card line items Accounts Payable must reconcile. Online sourcing without quantity data is a logistical crap shoot.
As our friends at BookVolume point out in their post on the topic, “Most ‘Power Sellers’ who list books in quantity on Amazon typically sell on the other marketplaces too.” We expect Half.com to be every bit as useful for stores looking to supplement their long-term wholesaler partnerships with targeted online sourcing.
UPDATE
Wyatt Waterman at Wheaton College Bookstore gave us the following heads up:
Let me add this to your email: paperback shipping through Half is actually $3.49 for the first copy and $1.89 for each subsequent copy from the same seller. Also, Half will give you one “invoice” for all the books you purchase on one transaction, while Amazon gives you a separate invoice for each seller—a ton more paperwork is generated through Amazon.
Verba Collect Gets A Makeover
| 27 September 2011 | By Jared | In News Feed, Products |
The rush whirlwind has passed, and adoptions season is in full swing! Verba’s here to help with a full update to Verba Collect, which enhances the instructor experience and increases the bookstore’s administrative flexibility. Here’s the update:
Adoptions collection is one of the primary interactions the bookstore has with the faculty community. We want this interaction to be painless for instructors, and we want the bookstore to get all the credit.
That’s why we’re introducing full bookstore branding and color-theming on all instructor-facing pages. Give us a color and a logo and Verba Collect will do all the rest.

We’ve also modernized (read: simplified) the instructor interface and inserted intelligent notifications to provide guidance and feedback throughout the adoptions process.
Altogether, we think this version of Collect is the easiest way yet for instructors to get your store their adoptions, and they’ll have you to thank for it.
Self-Assignment
Until now, Verba Collect has functioned best when a bookstore assigns an instructor (complete with name and contact information) for each section in the catalog. This week we’re introducing an optional complement to that approach called self-assignment.
Self-assignment allows any visitor to the adoptions website to create an account using a verified email address. Once they’re in the system, users can assign themselves to sections for which adoptions have not yet been submitted. From there, everything works as usual – they can compile course materials lists, submit them, and receive email notifications and confirmation about the status of their adoptions.

Existing users can also add themselves to courses and sections when this option is enabled. When combined with a decent database of instructor names and emails, self-assignment makes Verba Collect an even more powerful way to efficiently gather and manage adoptions from the faculty community. To learn more about the new self-assignment option in Verba Collect, check out our documentation Wiki.
System Emails Revamp
Verba Collect harnesses a series of automated emails to keep the adoptions process rolling. The new version of Collect comes with significant enhancements to these emails.
As an adoptions platform driven by email notifications, emails from Collect can pile up for certain users. This version of Collect gives store staff a lot more control over which user levels receive which classes of email. Now the store can decide which emails are important, reducing clutter, and keeping instructors focused.

The actual content of emails from Collect has also been restructured to include key information about what the user has to do. Here’s an example:
You are assigned to submit textbook adoptions for:
3 sections from 2 courses.So far, you have submitted a textbook adoption for 2 sections.
The following 1 sections need a submission from you:
MATH 2510 – 10
Lastly, we’ve implemented a highly requested feature: adoption confirmation emails. Now, whenever the bookstore accepts an adoption, Verba Collect automatically notifies the instructor who submitted the adoption to let them know about it. The email contains a list of all accepted course materials, so there’s no confusion between store and instructor.
New Edition Alerts BETA
We’ve also implemented another widely requested feature in the form of new edition alerts. By connecting editions in our database, Verba Collect can now tell instructors (or bookstore staff) when a newer edition of a given book is available.

Clicking on the new edition alert takes the user to a list of one or more editions with more recent publication dates than the original edition. This feature should help Collect clients cut down on time spent chasing older editions.
And that’s not all…
These are just some of the larger improvements in the latest version of Verba Collect. Users will also appreciate a number of smaller features, like the ability to send test emails.
We’re looking forward to feedback from existing Collect customers. And for those of you who are looking for a more sophisticated, efficient adoptions process, it’s not too late for this go round! You know where to find us.
CengageBrain Affiliate Program in Verba Compare
| 19 August 2011 | By Jared | In News, News Feed, Products |
Just in time for rush, we’re proud to announce the inclusion of CengageBrain in Verba Compare! To immediately start displaying any combination of CengageBrain’s rental, eTextbook, and eChapter offers, Verba clients need only flip the switch in their Retailer Settings Panel, pictured below.

CengageBrain comes into Verba Compare as a Fully-Managed Retailer, so Verba facilitates both the technical integration and affiliate relationship on behalf of our clients. The CengageBrain relationship brings Verba users a 12% commission on all sales directed to the retailer.
For more information on CengageBrain and other affiliate partners available through Verba Compare, take a look at our up-to-date Verba Compare Affiliate Details document.
Introducing Quick View in Verba Compete
| 15 August 2011 | By Jared | In News Feed, Products |
Last week we rolled out a substantial update to all Verba Compete clients. While users will notice updates throughout the application, we’re most excited about a new page in Compete called Quick View.
Two-Panel Layout
Quick View makes it easier than ever to filter, sort, and jump between books in a given catalog. Just click a book from the left-hand panel and the individual book page spins up on the right-hand side.

We’ve also included infinite scrolling for the left-hand panel, so you’ll never have to click through dozens of catalog pages again.
Vital Stats and Locking
Our new Vital Stats feature helps users make pricing decisions in record time. For each variant (new, used, rental), Quick View shows a graph with the store price, market price, and a range of prices at which the store can still obtain a decent margin. Find the spot where the market price and margin range intersect, and you have a price that’s both competitive and profitable.

Once you’re confident in a specific pricing decision, use Verba Compete’s new “lock” functionality to save the price in Verba. Compete also has specific filters for “locked” and “unlocked” titles, so you have an easy way to tell the books for which you’ve set pricing, and which ones still need work.
Birds-Eye Analytics
Now that it’s even easier to change prices on a title-by-title basis, Compete offers a quick way to step back and look at the big picture. Just click the “analytics” button to see your average margin across the board for both new and used titles.

Updated Online Sourcing
Sometimes it makes sense to source low-cost inventory from the online marketplace. Compete’s updated sourcing interface helps you spot the right copies to pick up.

The new embedded historical snapshot tells you whether or not it’s a good time to buy, while the new Quantity slider allows you to weed out one-off sellers and focus on those who can deliver both quality and quantity.
In conjunction with the updated sourcing interface, we’ve included a universal shopping cart that’s accessible throughout the application. Just click the cart button to see the item, quantity, and price of each offer in your cart, and proceed to checkout.

A Couple Dozen Other Improvements
While the above represent some of the bigger features we’ve been working on, there are a couple dozen other improvements to speed, data quality, and user experience included in this update.
Feel free to drop us a line to let us know what you think of Quick View. Or, if you’re not a Verba client yet, stop by the Verba Compete Sandbox to check it out yourself.
Better Retailer Controls in Verba Compare
| 14 July 2011 | By Jared | In News Feed, Products |
This week we’re rolling out a new feature in Verba Compare: the Retailer Settings panel. The panel gives client stores unprecedented control over the retailers and variants displayed in your Verba Compare implementation. Here’s what it entails.
Flip The Switch on Fully-Managed Retailers
Heading into the new Retailer Settings panel, clients will see a series of “On” and “Off” switches. The first set – called “Fully-Managed Retailers” – can be activated almost instantly.

Just slide the “Off” button to “On” and Verba will create an affiliate account for your store, start displaying offers in your Compare implementation, and collect the resultant affiliate commissions on your behalf. Removing the retailer is simple too: just slide the “On” button “Off” and it’s done.
A Little More Info for Self-Service Retailers
Some retailers require our clients to have direct relationships with them. Activating these retailers in Verba Compare has never been easier.

Each retailer only requires one additional piece of information: a tracking ID (for Amazon and Chegg) or a site URL (for BookRenter or Follett’s rental program). Insert the information, flip the “On” switch, and you’re good to go.
More Granularity Within Retailers
In the past, it’s been difficult or impossible to choose between different variants in Verba Compare. Starting this week, stores can choose to show any combination of available New, Used, Rental, and Digital offers from each retailer.
We expect these updates to give clients unprecedented flexibility when curating a comparison retail experience tailored to the educational communities they serve.
About Verba. We make web apps that help campus retailers provide cutting-edge, competitive retail experiences to the communities they serve. Our products include:
Verba CompetePrice your books to compete against the online marketplace with user-friendly data analytics.
Verba CompareEarn student trust and expand your market share with comparison textbook shopping.
Verba CollectGet adoptions faster and with less effort with advanced adoption management tools.
